Privacy Policy

How we collect, use, and protect your personal information

Effective Date: March 28, 2025

PARennial Golf ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our mobile application, website, facilities, and related services (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, do not use our Services.

This Privacy Policy is incorporated into and subject to our Terms of Service.

Table of Contents

  1. Information We Collect
  2. How We Collect Information
  3. How We Use Your Information
  4. How We Share Your Information
  5. Cookies and Tracking Technologies
  6. Data Retention
  7. Data Security
  8. Your Privacy Rights
  9. California Privacy Rights (CCPA/CPRA)
  10. Other State Privacy Rights
  11. Children's Privacy
  12. Third-Party Services
  13. International Data Transfers
  14. Changes to This Policy
  15. Contact Us

1. Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household ("Personal Information"). The categories of Personal Information we collect include:

A. Identifiers and Contact Information

  • Full name, email address, phone number
  • Mailing address and billing address
  • Account username and password (encrypted)
  • Unique personal identifiers (e.g., Member ID, device identifiers)

B. Financial and Payment Information

  • Payment card information (processed securely via Stripe; we do not store full card numbers)
  • Billing history and transaction records
  • Bank account information (if provided for ACH payments)

C. Commercial Information

  • Membership type, status, and history
  • Booking and session history
  • Purchase and transaction history
  • Preferences and settings

D. Internet and Network Activity

  • IP address, browser type, and operating system
  • Device type, model, and unique device identifiers
  • App usage data, session duration, and feature interactions
  • Referring URLs and pages visited
  • Crash reports and performance data

E. Geolocation Data

  • Precise geolocation (with your consent, for facility access and nearby location features)
  • Approximate location derived from IP address

F. Audio, Visual, and Electronic Information

  • Profile photos (if uploaded)
  • Electronic signature images (SVG format, captured during contract execution)
  • Security camera footage at our facilities (for safety and security purposes)
  • Call recordings (if you contact customer support, with notice)

G. Inferences

  • Preferences, characteristics, and behavior patterns derived from your use of our Services
  • Propensity to use certain features or services

2. How We Collect Information

We collect Personal Information through the following means:

  • Directly from You: When you create an account, make a purchase, book a session, sign a contract, contact customer support, or otherwise interact with our Services.
  • Automatically: When you use our Services, we automatically collect certain information through cookies, pixels, SDKs, and similar technologies.
  • From Third Parties: We may receive information from payment processors (Stripe), analytics providers, marketing partners, and public databases.
  • At Our Facilities: Security cameras, access control systems, and facility equipment may collect information when you visit our locations.

3. How We Use Your Information

We use your Personal Information for the following business and commercial purposes:

  • Provide Services: To create and manage your account, process transactions, fulfill bookings, and provide access to our facilities.
  • Communicate: To send transactional messages (receipts, confirmations, booking reminders), respond to inquiries, and provide customer support.
  • Marketing: To send promotional communications about our Services, special offers, and events (you may opt out at any time).
  • Improve Services: To analyze usage patterns, conduct research, and improve the functionality and user experience of our Services.
  • Personalization: To customize your experience, recommend relevant content, and remember your preferences.
  • Security: To detect, prevent, and respond to fraud, unauthorized access, and other illegal activities; to protect our rights and property.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests.
  • Contract Enforcement: To enforce our Terms of Service, Membership Agreements, and other contracts.

4. How We Share Your Information

We do not sell your Personal Information. We may share your information with the following categories of recipients for legitimate business purposes:

  • Service Providers: Third-party vendors who perform services on our behalf, including payment processing (Stripe), email delivery (SendGrid), SMS messaging (Twilio), cloud hosting (AWS, Supabase), analytics (Google Analytics, Mixpanel), and customer support tools.
  • Business Partners: Golf instructors, facility partners, and other entities with whom we collaborate to provide Services to you.
  • Legal and Safety: Law enforcement, government agencies, courts, or other parties when required by law, legal process, or to protect the safety, rights, or property of PARennial Golf, our users, or the public.
  • Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to a successor entity.
  • With Your Consent: We may share your information for other purposes with your express consent.

We require all third parties to respect the security of your Personal Information and to treat it in accordance with applicable law. We do not allow our service providers to use your Personal Information for their own purposes; they may only process your data for specified purposes and in accordance with our instructions.

5. Cookies and Tracking Technologies

We use cookies, pixels, local storage, and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users. This helps us provide you with a better experience and allows us to improve our Services.

Types of Cookies We Use:

  • Essential Cookies: Required for the operation of our Services (e.g., authentication, security).
  • Analytics Cookies: Help us understand how users interact with our Services (e.g., Google Analytics).
  • Functional Cookies: Remember your preferences and settings.
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.

Your Choices: Most web browsers allow you to control cookies through settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our Services.

Do Not Track: Our Services do not currently respond to "Do Not Track" signals from web browsers. However, you may opt out of certain tracking as described above.

6. Data Retention

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period depends on the context and our legal obligations:

  • Account Data: Retained while your account is active and for seven (7) years after account closure for legal and tax purposes.
  • Transaction Records: Retained for seven (7) years for tax and accounting compliance.
  • Signed Contracts: Retained for ten (10) years or as required by law.
  • Marketing Data: Until you opt out or request deletion.
  • Security Footage: Typically retained for thirty (30) to ninety (90) days, unless required for an investigation.

When Personal Information is no longer required, we will securely delete or anonymize it.

7. Data Security

We implement appropriate technical and organizational measures designed to protect your Personal Information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure authentication mechanisms and access controls
  • Regular security assessments and vulnerability testing
  • Employee training on data protection and security
  • PCI-DSS compliant payment processing through Stripe

No Guarantee: While we strive to protect your Personal Information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Breach Notification: In the event of a data breach affecting your Personal Information, we will notify you and relevant authorities as required by applicable law.

8. Your Privacy Rights

Depending on your jurisdiction, you may have certain rights regarding your Personal Information:

  • Access: Request a copy of the Personal Information we hold about you.
  • Correction: Request correction of inaccurate or incomplete Personal Information.
  • Deletion: Request deletion of your Personal Information, subject to legal exceptions.
  • Portability: Request a portable copy of your data in a structured, machine-readable format.
  • Opt-Out: Opt out of marketing communications, sale of Personal Information, or targeted advertising.
  • Restriction: Request restriction of processing in certain circumstances.
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To Exercise Your Rights: Contact us at privacy@parennialgolf.com or use the in-app privacy settings. We will respond within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with additional rights regarding your Personal Information.

Your California Rights:

  • Right to Know: You may request disclosure of the categories and specific pieces of Personal Information we have collected, the sources, the purposes, and the third parties with whom we share it.
  • Right to Delete: You may request deletion of your Personal Information, subject to certain exceptions.
  • Right to Correct: You may request correction of inaccurate Personal Information.
  • Right to Opt-Out of Sale/Sharing: We do not sell your Personal Information. We do not share your Personal Information for cross-context behavioral advertising.
  • Right to Limit Use of Sensitive Personal Information: You may limit our use of sensitive Personal Information to purposes necessary to provide the Services.
  • Right to Non-Discrimination: We will not deny goods or services, charge different prices, or provide a different quality of service because you exercised your privacy rights.

Authorized Agent: You may designate an authorized agent to submit requests on your behalf. We may require verification of the agent's authority.

"Shine the Light": California Civil Code Section 1798.83 permits California residents to request information about disclosure of Personal Information to third parties for direct marketing purposes. We do not disclose Personal Information to third parties for their direct marketing purposes.

10. Other State Privacy Rights

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights to those described above, including rights to access, correct, delete, and opt out of certain processing. To exercise these rights, contact us at privacy@parennialgolf.com.

Illinois Residents — Biometric Information: We do not collect biometric identifiers or biometric information as defined under the Illinois Biometric Information Privacy Act (BIPA). Electronic signatures captured by our application are stored as SVG image files and are not processed or converted into biometric data.

Appeal Process: If we deny your privacy request, you may appeal the decision by contacting us at privacy@parennialgolf.com with the subject line "Privacy Appeal."

11. Children's Privacy

Our Services are not intended for children under the age of 13, and we do not knowingly collect Personal Information from children under 13. If we become aware that we have collected Personal Information from a child under 13, we will take steps to delete such information promptly.

If you are a parent or guardian and believe your child has provided us with Personal Information without your consent, please contact us at privacy@parennialgolf.com.

12. Third-Party Services

Our Services may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to those third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.

Key Third-Party Services We Use:

13. International Data Transfers

PARennial Golf is based in the United States. If you access our Services from outside the United States, please be aware that your Personal Information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

By using our Services, you consent to the transfer of your Personal Information to the United States and the processing of your data as described in this Privacy Policy.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes:

  • We will update the "Effective Date" at the top of this page.
  • We will provide notice via email and/or prominent notice on our Services prior to the change becoming effective.
  • We will post the updated Privacy Policy on our website.

We encourage you to review this Privacy Policy periodically. Your continued use of our Services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Data Protection Contact: For data protection inquiries or to exercise your privacy rights, please email privacy@parennialgolf.com with "Privacy Request" in the subject line. We will respond within the timeframe required by applicable law.

Privacy questions? Contact privacy@parennialgolf.com

Last updated: March 28, 2025. © 2025 PARennial Golf. All rights reserved.